News

Email Booster Now Supports Constant Contact

Big news: Email Booster now integrates directly with Constant Contact! Now all Constant Contact users have the ability to start communicating immediately with new potential customers through our Email Booster app and target them specially. Like with other compatible ESPs, Email Booster will send page URL data along with the email submission. Retailers can use ... Read More »

June 23, 2015 ·

Email Booster

Convert Tire Kickers into Buying Customers

Tire kickers are people like the rest of us – except they often need a little persuasion and perhaps a “deadline” to kick things into gear. For example, one Time2Buy user realized that visitors were distracted and abandoned after 3 product views. Now when 3 products views have occurred on their site, Time2Buy displays a ... Read More »

June 19, 2015 ·

Conversions

What’s a good eCommerce Conversion Rate?

For 18 years I’ve resisted answering the question, “is my conversion rate good.” Today, right now, in this very blog post, I will actually (almost) answer this question for the first time. But first, the 50,000 foot view Conversion rates are never good or bad. They just are. No matter how high your conversion rate ... Read More »

June 18, 2015 ·

Conversions

A Serendipitous Opportunity

Chances are you have some products that people would love to buy, but for one reason or another, shoppers decide otherwise and abandon their shopping experience. Generally, the cause for abandonment stems from cost: perhaps the product was a bit more expensive than expected, or the shipping cost was too high. With our soon-to-be-released upgrade ... Read More »

June 18, 2015 ·

Conversions

Emails, Emails, Emails Equals Money, Money, Money

Back in January we learned about the value of revealing an instant coupon in exchange for an email address. Since then we have seen this behavior repeat itself again and again across an increasing number of Email Booster clients. And the numbers are looking good. The promise of a 10% discount will typically result in ... Read More »

May 13, 2015 ·

Conversions

How to Survive the Mobile Retail Shift

I began specializing in eCommerce in the ‘90s when online retail was in its infancy. I literally walked up and down Broad Street, in Red Bank, N.J., knocking on doors and talking to merchants. My message was simple: “change is coming.” I remember telling a Halloween costume merchant that, someday soon, more people would shop ... Read More »

May 13, 2015 ·

Conversions

Make the Wee Hours the Wow Hours

If you’re like most merchants, you have reduced traffic during off-peak hours and you may be perfectly fine with that. But what if you could create special discounts on select products during these hours to lower your abandonment rate and shine some moonlight on your bottom line? Soon, you will be able to do just ... Read More »

May 13, 2015 ·

Carts

Boost Your Paid Search Campaigns

A big part of your marketing budget is spent on paid search campaigns with the expectation that they will drive shoppers to your store and increase sales for the promoted items. Although these shoppers are motivated to buy, many of them still end up abandoning. With our soon-to-be-released upgrade to Cart Closer you can create ... Read More »

May 13, 2015 ·

Carts

Consumer Trends for Mother’s Day

Universally celebrated; Mother’s Day is the second largest holiday for spending (second only to the winter holidays). It’s estimated that consumers will spend $19.9 billion dollars on mom this year1; that’s a lot of jewelry, clothing and flowers to go around. This is not the time of year to skimp on offerings – and now ... Read More »

April 15, 2015 ·

News

I Like You A Lot, But I Can’t Give You 10% Discount Every Time…

Last month we explored MAP pricing and the ability to exclude certain items from discounts. But we also understand that while you truly appreciate your loyal customers, you don’t want them to become accustomed to getting a discount every time they shop. That is why we will soon be adding the ability for you to ... Read More »

April 12, 2015 ·

News