Making Ziamonds Sparkle – Case Study

Time2Buy Case Study

PROFILE: Leading online jewelry distributor Ziamond.com specializing in fine cubic zirconia jewelry

While there are many benefits to offering products online, e-commerce stores face a different set of challenges than brick-and-mortar businesses, some of these are:

  • Creating a sense of urgency to make a purchase
  • Eliminating customer distraction
  • Making an emotional connection with online shoppers
  • Converting browsing customers with no intent to buy

Ziamond.com also faced additional challenges that were unique to online jewelry stores and turned to Conversions On Demand to help them create more conversions on their site without making any drastic site changes.

“While Ziamond has had a fair amount of success in the online jewelry industry, we knew we had room to improve. Our real challenge lay in the struggle to convert browsers into actual customers. With a brick-and-mortar jewelry store, you have the personal touch of a salesperson that can walk a customer through our selection and give them certain incentives to purchase. We were lacking that on our site,” said Scott Cummings, COO of Ziamond.com.

CHALLENGE: Find a way to convince browsers who were not going to buy to complete their purchase today and leave the shoppers who were already going to purchase alone:

“We have a lot of advantages over our competition that make our store stand apart from the rest. While our target market is made up of web-savvy people who come in knowing what they’re looking for, we have a difficult time navigating them all the way to the end of the funnel. There were several factors that could be discouraging them from completing their purchase. Since we sell jewelry, there are even more added challenges to the buying cycle.”

Factors particular to online jewelry stores, like asking for additional credit card information, shipping only to billing addresses and a strict return policy, were just some of the challenges already facing Ziamond.com. These issues, along with concerns about balancing site functionality and speed, needed to be met head-on with a viable solution. “Our developers had been working for years on solving these problems – how do we push visitors through the sales funnel by eliminating distractions and having them focus on completing their purchase? How do we add the personal touch of a salesperson online? Even though we had removed banners and other interruptions shoppers may face, we still weren’t seeing the results we had hoped for. While there were a lot of things on the site going for us, we still couldn’t figure out how to create that necessary sense of urgency. We had definitely hit a wall.”

SOLUTION: Conversions On Demand’s Time2Buy software delivers proven results by incentivizing customers to stay and complete a sale.

“When we started looking for options, we knew we needed a specific set of criteria met. We watched a video blog on the software and thought we would explore it a bit more. After figuring out which applications would best suit our needs, we thought we’d give Time2Buy a try.”

Conversions On Demand’s application Time2Buy monitors the browsing behavior of shoppers on your site and displays time-sensitive offers, creating a sense of urgency, and ultimately incentivizing them to buy immediately.

“What’s excellent about this software is that there is no commitment up front and the setup process is quick and easy. We had complete control over the deals being offered and could customize them to our liking. The reporting feature also helped us in adjusting certain parts of the application to fit our needs. It acts as an online salesperson that is there no matter what time of day the customer is shopping.”

BENEFITS: Quick setup, easy implementation, customizable offers, and pay only for results Time2Buy addressed many of the problems the client faced before starting this software application.

  • Focused customer on completing their purchase by creating a sense of urgency to buy.
  • Allowed store to customize deals and messages they found worked best for them.
  • Increased store’s conversion rates without a huge commitment.
  • Paid only for performance (no flat rate or setup fee).

Painless Implementation

“Within minutes we were able to get Time2Buy up and running, and were seeing results immediately. In contrast to other developmental changes to the site, this was fast, easy and efficient.”

Customization Options

There are plenty of customization capabilities with Time2Buy. Control the time limit, create and edit discounts, establish a minimum cart value, manage messaging, filter IP addresses, edit CSS and control the display with the WYSIWYG editor in the control panel.

Pay Only for Results

Time2Buy has no monthly fees. You really only pay for results and aren’t charged when new and improved changes to the software are rolled out.

Conversions up 54% for customers who interacted with Time2Buy

When customers viewed Time2Buy, they were 54% more likely to buy than if they didn’t see Time2Buy during their visit.

Ongoing Partnership

“Since Conversions On Demand has been excellent with support and we’ve seen excellent results, we’ve decided to try out The Cart Closer – something that we hope will complement Time2Buy and improve our performance even further.” The Cart Closer, another easy-to-implement application, recognizes a shopper leaving the site and offers them a last-minute deal that’s applied immediately to their cart, encouraging them to stay and complete their purchase at a discounted rate.

Learn more and request a demo of Time2Buy or any other software application in our suite of conversion services at

https://conversionsondemand.com/

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