Details of Cart Reminder Testing

(all tests results are at a 95% confidence level)

 

Test
Segment
Conversion Rate Number of Orders Average Order
Value
Total Revenue
Without
Cart
Reminder
9.06% 52 $64.83 $3,371
Cart
Reminder
Lightbox
12.90% 65 $88.60 $5,761
% lift 42.38% - 36.67% 70.90%

 

Test
Segment
Conversion Rate Number of Orders Average Order
Value
Total Revenue
Without
Cart
Reminder
5.05% 75 $61.36 $4,602
Cart
Reminder
Banner
6.96% 110 $61.94 $6,876
% lift 37.37% - 0.95% 49.41%

 

Test
Segment
Conversion Rate Number of Orders Average Order
Value
Total Revenue
Without
Cart
Reminder
16.67% 42 $239.97 $9,154
Cart
Reminder
Banner
22.78% 95 $267.79 $20,195
% lift 36.69% - 11.59% 120.61%

 

Test
Segment
Conversion Rate Number of Orders Average Order
Value
Total Revenue
Without
Cart
Reminder
3.76% 90 $192.11 $22,284
Cart
Reminder
Banner
4.46% 207 $206.01 $55,210
% lift 18.52% - 7.24% 147.76%

 

Test
Segment
Conversion Rate Number of Orders Average Order
Value
Total Revenue
Without
Cart
Reminder
4.15% 57 $172.58 $9,841
Cart
Reminder
Lightbox
5.09% 66 $235.09 $15,508
% lift 22.65% - 36.22% 57.59%